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For Investors, Social Lending is a creative new way to earn above-market returns from a pool of diversified fixed-income investments that was previously reserved for banking institutions and credit-card companies. In addition to outstanding investment returns, you also gain the personal satisfaction of helping someone take control of their financial lives or get through a temporary hardship.

For Lenders, Social Lending can be a great alternative to borrowing from a bank, payday loan, or credit card company. Borrowers are often able to obtain lower rates through Social Lending compared to banks and credit card companies, though I would highly recommend that you do actually compare rates and decide for yourself.

If you decide that either Social Lending or Social Borrowing is something you're interested in, I would start by registering at Prosper.com and browse through the listings to begin to familiarize yourself with how the process works.

   

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